Inbound marketing offers a modern way to bring you more customers, more queries and more sales. It's marketing in its most productive form that helps you and your customers.
How?
It will help you get your products in front of the right group of people at the right moment. And it will help your customers to find the answers and solutions they are looking for.
4 PHASES OF INBOUND MARKETING
- Attract
- Convert
- Close
- Delight
WHAT DOES EACH PHASE MEAN?
ATTRACT
The first phase is to attract the right people to your website. Yes, the right ones. You do not want to make efforts and spend money to attract visitors who have little interest in your services and just lost their way.
You'd rather want people who are interested in your products / services and who have the greatest chance to become your satisfied customers.
CONVERT
As soon as we get visitors to your site, it's time to get them interested in getting more information. We will provide this information to potential customers in exchange for providing us with basic information about themselves or the problem they are facing.
The gained data helps us to work better with this contact and get it closer to completing the purchase.
CLOSE
We attracted the right audience, and with the help of conversion tools, we've made visitors to take the first step. Now we need to use the accumulated data to turn potential customers into real ones.
Fortunately, we already know what a particular visitor is interested in. That's why we know exactly what and when they need from us to become a customer - to close the deal.
DELIGHT
Great! We managed to do this, and we turned a foreigner into a customer. Goods delivered, service completed, money in the account. Done...
No, not finished just yet. The customer must be looked after! Therefore, we must not lose contact with them and not allow them to cool down.
Remember that a satisfied customer is happy to come back. A satisfied customer will also spend more money with you, stay with you longer, tell about you to their friends and become your supporter.
